Digital Marketing in Indian Pharma: MNC vs Domestic Adoption Trends (2025 Study)
New 2025 study of 199 pharma pros reveals MNCs lead in AI, SEO & omnichannel HCP engagement. Domestic firms lag
07Jan
Pharma Insights
Pharma Marketing
17Dec
Pharma Marketing
Maximizing ROI: Analyzing the True Effectiveness of Marketing Expenses in Driving Sales
Businesses pour billions into marketing each year. Yet, many pharma leaders scratch their heads over one big question: does that
09Dec
Pharma Marketing
Change‑Ready Pharma: Why HR Strategy and Transparent Communication More Important Than Ever
Based on recent studies, employee change readiness in the Indian pharmaceutical sector is significantly influenced by effective human resource practices, transparent
01Dec
Pharma Marketing
Are pharmaceutical marketing literature claims always rational?
When Emotional Branding Silences Science in Drug Promotional Literature Drug promotional literature (DPL) is a key pharmaceutical marketing tool, directly
31Oct
Pharma Marketing
Beyond the Pill: Unlocking Pharma Growth in Emerging Markets
Emerging pharmaceutical markets, such as Brazil, Russia, India, China, and Turkey, are prime locations for innovative sales strategies. Facing global
30Oct
Pharma Marketing
How Pharmaceutical Marketing Affects Medicine, Patient Outcomes, & Costs
Pharmaceutical marketing exerts a profound influence on modern medicine, shaping prescribing practices, patient perceptions, and even healthcare costs. As the
16Oct
Pharma Marketing
Top Pharmaceutical Marketing Strategies in 2025
Marketing strategies: classifications and methods. 1. Basic 4P Strategy Framework Product Strategy : Build competitive advantage through differentiated design or
16Oct
Pharma Marketing
Key Opinion Leaders: The Human Voice Behind Pharma Marketing
In the global pharmaceutical industry, credibility often trumps creativity. Amid growing skepticism toward traditional drug marketing, Key Opinion Leaders (KOLs)—influential physicians,
11Sep
Pharma Marketing
How Pharma Cos influence what Doctor prescribes
Pharmaceutical marketing is one of the most influential forces in healthcare. Across the globe, drug companies spend billions each year
02Sep
Pharma Marketing
Employee Readiness Fuels Pharma Commitment
Get Your Pharma Team Ready. Win. Based on recent studies, employee change readiness in the Indian pharmaceutical sector is significantly influenced
