Are Generics still the Underdogs? Insights into Indian Consumers’ views on Medicine Quality and Savings
Indian consumers doubt generic drug quality despite their cost benefits. Most are open to switching with doctor's OK, but better
10Feb
Pharma Insights
26Dec
Pharma Resources
The Unstoppable Force: Maximizing Pharma Field Force Effectiveness Through Strategic Refresher Training
In the pharma world, doctors switch prescribing habits fast. Specifically, A 2023 study from IQVIA showed that new guidelines can
17Dec
Pharma Marketing
Maximizing ROI: Analyzing the True Effectiveness of Marketing Expenses in Driving Sales
Businesses pour billions into marketing each year. Yet, many pharma leaders scratch their heads over one big question: does that
11Dec
Pharma Sales
Pharma sales in Pharmerging Markets: why strategy must evolve, not just expand
“Pharmerging” markets—fast‑growing economies such as India and others—are now the growth engine of the global pharmaceutical industry, with annual market
