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Pharma Insights Pharma Marketing

Digital Marketing in Indian Pharma: MNC vs Domestic Adoption Trends (2025 Study)

New 2025 study of 199 pharma pros reveals MNCs lead in AI, SEO & omnichannel HCP engagement. Domestic firms lag

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Pharma News

Novo Nordisk & Emcure Pharma partner to introduce innovative weight-loss drug in India.

Novo Nordisk India and Emcure Pharmaceuticals have announced a strategic collaboration to launch Poviztra, a new weight-loss medicine in India,

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Pharma Insights

India’s Pharma Boom: Decoding 5-Year Double-Digit Growth

India’s pharmaceutical market has defied global headwinds to achieve an exceptional 5-year CAGR of over 10%, driven by a unique

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Pharma Drugs

From Data to Drugs: India’s Leap into AI-Powered Pharma Innovation

Artificial intelligence (AI) is revolutionizing pharmaceutical research, accelerating drug discovery, and transforming chemistry education in India. Pharma companies are leveraging

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