The Unstoppable Force: Maximizing Pharma Field Force Effectiveness Through Strategic Refresher Training
In the pharma world, doctors switch prescribing habits fast. Specifically, A 2023 study from IQVIA showed that new guidelines can
26Dec
Pharma Resources
11Dec
Pharma Sales
Pharma sales in Pharmerging Markets: why strategy must evolve, not just expand
“Pharmerging” markets—fast‑growing economies such as India and others—are now the growth engine of the global pharmaceutical industry, with annual market
16Oct
Pharma Marketing
Key Opinion Leaders: The Human Voice Behind Pharma Marketing
In the global pharmaceutical industry, credibility often trumps creativity. Amid growing skepticism toward traditional drug marketing, Key Opinion Leaders (KOLs)—influential physicians,
24Jul
Pharma Insights
Pharma Resources
EMERGING AI TRENDS ON PHARMACEUTICALS
Sudip Pal’s “EMERGING TRENDS ON ARTIFICIAL INTELLIGENCE IN PHARMACEUTICALS: A SYSTEMATIC REVIEW” review examines AI’s impact on pharmaceuticals. Artificial intelligence
