Key Opinion Leaders: The Human Voice Behind Pharma Marketing
In the global pharmaceutical industry, credibility often trumps creativity. Amid growing skepticism toward traditional drug marketing, Key Opinion Leaders (KOLs)—influential physicians,
16Oct
Pharma Marketing
01Apr
Pharma Drugs
Pharma News
Market Shifts in Weight-Loss Medications
The market for weight-loss medications is experiencing significant shifts due to better drugs, rising obesity, and demand fuel. Experts
28Mar
Pharma News
Pharma Sales
How pharma-backed websites are easing doctors’ search woes through AI.
The Indian pharmaceutical industry faces a critical challenge: engaging time-strapped doctors effectively in a digital-first world. With information overload, regulatory restrictions, and
23Mar
Pharma Marketing
Pharma Resources
Omnichannel Marketing in Pharma: Effectively Engaging HCPs and Patients
The pharmaceutical sector is evolving, with 70% of healthcare professionals favoring personalized engagement over traditional methods. This shift highlights the
