Are Generics still the Underdogs? Insights into Indian Consumers’ views on Medicine Quality and Savings
Indian consumers doubt generic drug quality despite their cost benefits. Most are open to switching with doctor's OK, but better
10Feb
Pharma Insights
09Dec
Pharma Marketing
Change‑Ready Pharma: Why HR Strategy and Transparent Communication More Important Than Ever
Based on recent studies, employee change readiness in the Indian pharmaceutical sector is significantly influenced by effective human resource practices, transparent
01Dec
Pharma Marketing
Are pharmaceutical marketing literature claims always rational?
When Emotional Branding Silences Science in Drug Promotional Literature Drug promotional literature (DPL) is a key pharmaceutical marketing tool, directly
