Are Generics still the Underdogs? Insights into Indian Consumers’ views on Medicine Quality and Savings
Indian consumers doubt generic drug quality despite their cost benefits. Most are open to switching with doctor's OK, but better
10Feb
Pharma Insights
07Nov
Pharma Drugs
From Data to Drugs: India’s Leap into AI-Powered Pharma Innovation
Artificial intelligence (AI) is revolutionizing pharmaceutical research, accelerating drug discovery, and transforming chemistry education in India. Pharma companies are leveraging
16Oct
Pharma Marketing
Key Opinion Leaders: The Human Voice Behind Pharma Marketing
In the global pharmaceutical industry, credibility often trumps creativity. Amid growing skepticism toward traditional drug marketing, Key Opinion Leaders (KOLs)—influential physicians,
24Jul
Pharma Insights
Pharma Resources
EMERGING AI TRENDS ON PHARMACEUTICALS
Sudip Pal’s “EMERGING TRENDS ON ARTIFICIAL INTELLIGENCE IN PHARMACEUTICALS: A SYSTEMATIC REVIEW” review examines AI’s impact on pharmaceuticals. Artificial intelligence
