Are Generics still the Underdogs? Insights into Indian Consumers’ views on Medicine Quality and Savings
Indian consumers doubt generic drug quality despite their cost benefits. Most are open to switching with doctor's OK, but better
10Feb
Pharma Insights
07Jan
Pharma Insights
Pharma Marketing
Digital Marketing in Indian Pharma: MNC vs Domestic Adoption Trends (2025 Study)
New 2025 study of 199 pharma pros reveals MNCs lead in AI, SEO & omnichannel HCP engagement. Domestic firms lag
26Dec
Pharma Resources
The Unstoppable Force: Maximizing Pharma Field Force Effectiveness Through Strategic Refresher Training
In the pharma world, doctors switch prescribing habits fast. Specifically, A 2023 study from IQVIA showed that new guidelines can
17Dec
Pharma Marketing
Maximizing ROI: Analyzing the True Effectiveness of Marketing Expenses in Driving Sales
Businesses pour billions into marketing each year. Yet, many pharma leaders scratch their heads over one big question: does that
11Dec
Pharma Sales
Pharma sales in Pharmerging Markets: why strategy must evolve, not just expand
“Pharmerging” markets—fast‑growing economies such as India and others—are now the growth engine of the global pharmaceutical industry, with annual market
09Dec
Pharma Marketing
Change‑Ready Pharma: Why HR Strategy and Transparent Communication More Important Than Ever
Based on recent studies, employee change readiness in the Indian pharmaceutical sector is significantly influenced by effective human resource practices, transparent
01Dec
Pharma Marketing
Are pharmaceutical marketing literature claims always rational?
When Emotional Branding Silences Science in Drug Promotional Literature Drug promotional literature (DPL) is a key pharmaceutical marketing tool, directly
13Nov
Pharma News
Novo Nordisk & Emcure Pharma partner to introduce innovative weight-loss drug in India.
Novo Nordisk India and Emcure Pharmaceuticals have announced a strategic collaboration to launch Poviztra, a new weight-loss medicine in India,
11Nov
Pharma Insights
India’s Pharma Boom: Decoding 5-Year Double-Digit Growth
India’s pharmaceutical market has defied global headwinds to achieve an exceptional 5-year CAGR of over 10%, driven by a unique
07Nov
Pharma Drugs
From Data to Drugs: India’s Leap into AI-Powered Pharma Innovation
Artificial intelligence (AI) is revolutionizing pharmaceutical research, accelerating drug discovery, and transforming chemistry education in India. Pharma companies are leveraging
