Pharma sales in Pharmerging Markets: why strategy must evolve, not just expand
“Pharmerging” markets—fast‑growing economies such as India and others—are now the growth engine of the global pharmaceutical industry, with annual market
11Dec
Pharma Sales
09Dec
Pharma Marketing
Change‑Ready Pharma: Why HR Strategy and Transparent Communication More Important Than Ever
Based on recent studies, employee change readiness in the Indian pharmaceutical sector is significantly influenced by effective human resource practices, transparent
01Dec
Pharma Marketing
Are pharmaceutical marketing literature claims always rational?
When Emotional Branding Silences Science in Drug Promotional Literature Drug promotional literature (DPL) is a key pharmaceutical marketing tool, directly
13Nov
Pharma News
Novo Nordisk & Emcure Pharma partner to introduce innovative weight-loss drug in India.
Novo Nordisk India and Emcure Pharmaceuticals have announced a strategic collaboration to launch Poviztra, a new weight-loss medicine in India,
11Nov
Pharma Insights
India’s Pharma Boom: Decoding 5-Year Double-Digit Growth
India’s pharmaceutical market has defied global headwinds to achieve an exceptional 5-year CAGR of over 10%, driven by a unique
07Nov
Pharma Drugs
From Data to Drugs: India’s Leap into AI-Powered Pharma Innovation
Artificial intelligence (AI) is revolutionizing pharmaceutical research, accelerating drug discovery, and transforming chemistry education in India. Pharma companies are leveraging
31Oct
Pharma Marketing
Beyond the Pill: Unlocking Pharma Growth in Emerging Markets
Emerging pharmaceutical markets, such as Brazil, Russia, India, China, and Turkey, are prime locations for innovative sales strategies. Facing global
30Oct
Pharma Marketing
How Pharmaceutical Marketing Affects Medicine, Patient Outcomes, & Costs
Pharmaceutical marketing exerts a profound influence on modern medicine, shaping prescribing practices, patient perceptions, and even healthcare costs. As the
16Oct
Pharma Marketing
Top Pharmaceutical Marketing Strategies in 2025
Marketing strategies: classifications and methods. 1. Basic 4P Strategy Framework Product Strategy : Build competitive advantage through differentiated design or
16Oct
Pharma Marketing
Key Opinion Leaders: The Human Voice Behind Pharma Marketing
In the global pharmaceutical industry, credibility often trumps creativity. Amid growing skepticism toward traditional drug marketing, Key Opinion Leaders (KOLs)—influential physicians,
