Pharma sales in Pharmerging Markets: why strategy must evolve, not just expand
“Pharmerging” markets—fast‑growing economies such as India and others—are now the growth engine of the global pharmaceutical industry, with annual market
11Dec
Pharma Sales
03Apr
Pharma Insights
Pharma Resources
Pharma Sales
Pharma Reps from Product-Centric to Patient-Centric Care: Rise of Outcome-Driven Engagement
How Indian Pharma Reps Are Adapting 1. Beyond Drug Detailing: Educating on Disease Management – Reps now discuss lifestyle modifications,
30Mar
Pharma Resources
Pharma Sales
AI-Driven Post-Visit Messaging for Pharma Reps: Enhancing Doctor Engagement
The pharmaceutical industry thrives on strong doctor relationships, but maintaining timely, personalized communication after meetings remains a challenge. Traditional follow-ups
28Mar
Pharma News
Pharma Sales
How pharma-backed websites are easing doctors’ search woes through AI.
The Indian pharmaceutical industry faces a critical challenge: engaging time-strapped doctors effectively in a digital-first world. With information overload, regulatory restrictions, and
29Jan
Pharma Resources
Pharma Sales
The most anticipated drug launches in 2025
1. Oncology (Cancer Treatments) Next-generation immunotherapies: Drugs targeting novel immune checkpoints or combining multiple mechanisms to treat resistant cancers. CAR-T
