What impact does a manager’s negotiation skill have on hospital bargaining power?
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07May
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05May
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How CSR improving financial performance & image of Indian Pharma Companies
Corporate Social Responsibility (CSR) greatly benefits Indian companies by improving financial performance and public image. When businesses go beyond simple
03Apr
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Pharma Reps from Product-Centric to Patient-Centric Care: Rise of Outcome-Driven Engagement
How Indian Pharma Reps Are Adapting 1. Beyond Drug Detailing: Educating on Disease Management – Reps now discuss lifestyle modifications,
30Mar
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AI-Driven Post-Visit Messaging for Pharma Reps: Enhancing Doctor Engagement
The pharmaceutical industry thrives on strong doctor relationships, but maintaining timely, personalized communication after meetings remains a challenge. Traditional follow-ups
23Mar
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Omnichannel Marketing in Pharma: Effectively Engaging HCPs and Patients
The pharmaceutical sector is evolving, with 70% of healthcare professionals favoring personalized engagement over traditional methods. This shift highlights the
29Jan
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The most anticipated drug launches in 2025
1. Oncology (Cancer Treatments) Next-generation immunotherapies: Drugs targeting novel immune checkpoints or combining multiple mechanisms to treat resistant cancers. CAR-T
