Pharma Resources

26Dec

The Unstoppable Force: Maximizing Pharma Field Force Effectiveness Through Strategic Refresher Training

In the pharma world, doctors switch prescribing habits fast. Specifically, A 2023 study from IQVIA showed that new guidelines can

31Aug

Pharma News Pharma Resources

India Pharma Success: Growth, Market & Strategies

India’s pharmaceutical industry has become a major global player through rapid growth, innovation, and strong exports. Understanding this success requires

31Aug

Pharma Resources

AI Powers Pharma Supply Flow

AI and Personalized Medicine in Pharmaceutical Supply Chains Intelligent Hospital published a report in its September 2025 inaugural issue. Advanced

24Jul

Pharma Insights Pharma Resources

EMERGING AI TRENDS ON PHARMACEUTICALS

Sudip Pal’s “EMERGING TRENDS ON ARTIFICIAL INTELLIGENCE IN PHARMACEUTICALS: A SYSTEMATIC REVIEW” review examines AI’s impact on pharmaceuticals. Artificial intelligence

05May

Pharma Marketing Pharma Resources

How CSR improving financial performance & image of Indian Pharma Companies

Corporate Social Responsibility (CSR) greatly benefits Indian companies by improving financial performance and public image. When businesses go beyond simple

03Apr

Pharma Insights Pharma Resources Pharma Sales

Pharma Reps from Product-Centric to Patient-Centric Care: Rise of Outcome-Driven Engagement

How Indian Pharma Reps Are Adapting 1. Beyond Drug Detailing: Educating on Disease Management – Reps now discuss lifestyle modifications,

30Mar

Pharma Resources Pharma Sales

AI-Driven Post-Visit Messaging for Pharma Reps: Enhancing Doctor Engagement

The pharmaceutical industry thrives on strong doctor relationships, but maintaining timely, personalized communication after meetings remains a challenge. Traditional follow-ups

23Mar

Pharma Marketing Pharma Resources

Omnichannel Marketing in Pharma: Effectively Engaging HCPs and Patients

The pharmaceutical sector is evolving, with 70% of healthcare professionals favoring personalized engagement over traditional methods. This shift highlights the

29Jan