How CSR improving financial performance & image of Indian Pharma Companies
Corporate Social Responsibility (CSR) greatly benefits Indian companies by improving financial performance and public image. When businesses go beyond simple
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Pharma Reps from Product-Centric to Patient-Centric Care: Rise of Outcome-Driven Engagement
How Indian Pharma Reps Are Adapting 1. Beyond Drug Detailing: Educating on Disease Management – Reps now discuss lifestyle modifications,
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Market Shifts in Weight-Loss Medications
The market for weight-loss medications is experiencing significant shifts due to better drugs, rising obesity, and demand fuel. Experts
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AI-Driven Post-Visit Messaging for Pharma Reps: Enhancing Doctor Engagement
The pharmaceutical industry thrives on strong doctor relationships, but maintaining timely, personalized communication after meetings remains a challenge. Traditional follow-ups
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How pharma-backed websites are easing doctors’ search woes through AI.
The Indian pharmaceutical industry faces a critical challenge: engaging time-strapped doctors effectively in a digital-first world. With information overload, regulatory restrictions, and
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How Cause-Related Marketing Benefits the Pharmaceutical Industry
Cause-related marketing (CaRM), a strategy that links a company’s products or services with a social cause or issue, with the
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Omnichannel Marketing in Pharma: Effectively Engaging HCPs and Patients
The pharmaceutical sector is evolving, with 70% of healthcare professionals favoring personalized engagement over traditional methods. This shift highlights the
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Integrating Artificial Intelligence for Drug Discovery in the Context of Revolutionizing Drug Delivery
Artificial Intelligence is revolutionizing the pharmaceutical sector. It empowers rapid analytics, streamlining workflows, and deriving insightful data. AI is not
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The most anticipated drug launches in 2025
1. Oncology (Cancer Treatments) Next-generation immunotherapies: Drugs targeting novel immune checkpoints or combining multiple mechanisms to treat resistant cancers. CAR-T
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ICMR for selective ban on popular painkiller
The Indian Council of Medical Research (ICMR), India’s leading organization for health-related research, has issued a recommendation calling for restrictions
